Jean-Noël Tronc

Sacem CEO, FACF President


When I joined Sacem, I became President of the FACF with a great desire to listen and learn about what had been done before. It was already a very beautiful adventure that was so much more than simply a group of people sitting around a table: there was strong affinity and a desire to contribute to cultural exchanges about cinema.

It was wonderful for me as my first experiences with creative industries in my career had been with the movie industry: when I worked for the French mobile operator, Orange, I launched a short film festival and contributed to the creation of the Orange movie Studio; I then spent three years with Canal Plus.

I have a special relationship with the U.S. both in my professional and personal life: I started my career working for an American company, and my grandmother, a very independent woman, decided in the 1930s to spend a full year in a university in Minnesota. I remember that every
Fourth of July she would ring a bell at the entry of her big country home.
She adored American culture. My father studied in the U.S. as well and taught at Stanford University. So we are three generations of “American fans”!

I’m especially pleased that last year we approved a tagline for the Fund that truly expresses its meaning: “Two countries, one passion”.
Our ambition is indeed to promote the cultural relationship between our two countries through our actions for film restoration and promotion.

As former chairman of the French CNC (Centre National du Cinéma) export committee I appreciate the FACF’s value in promoting French movies on university campuses and of course the importance of COLCOA, now the biggest French film festival outside of France.

A unique dimension of the Fund is that it unites Americans themselves, bringing together the Directors Guild, the Writers Guild and the MPAA representing producers. Similar to what we experience at Sacem, where creators—composers, songwriters, and publishers, sit together on the board, it adds much value to the discussions.

Our meetings are always filled with ideas and friendship. Thanks to our American friends I discovered, for example, Budd Boetticher westerns recommended by Taylor Hackford.

Last year, at the Deauville American Film Festival, there was a great deal of emotion when Senator Chris Dodd and I presented the Michel d’Ornano-Jack Valenti Award to Les Cowboys because of our current and common fight against terror.

COLCOA is a unique place because, unlike many festivals, directors, writers, producers and other participants can spend time together and have real exchanges.
And it is also a moment of surprises and encounters: In 2013, former Director of the Cinémathèque Française Serge Toubiana and I were at a COLCOA lunch in Los Angeles.
We sat next to a very discreet man who told us he had made “just a few movies”. It was John Landis, director of The Blues Brothers, a cult film! As a teenager I used to organize night screenings of music films like The Rocky Horror Picture Show or The Harder They Come, and The Blues Brothers has been instrumental in making my generation rediscover Blues and Soul music.

Jean-Noël Tronc

Discover our other testimonials